Custom CMS Platform Cuts Content Publishing Time by 70%
70%
Faster publishing
3×
More content per week
0
Manual approval emails
The Problem
A Toronto-based media company was managing editorial workflows across three disconnected tools — Google Docs, a legacy WordPress site, and manual email approvals. Publishing a single article took 3–4 hours of back-and-forth.
What We Built
We built a custom Ruby on Rails CMS with role-based editorial workflows, one-click publishing, and an integrated asset manager. The system replaced all three tools and gave the team a single source of truth.
The Result
Publishing time dropped from 3–4 hours to under 45 minutes. The team now publishes 3× more content per week with the same headcount.